Different generations have attitudinal orientations that affect the creation of marketing messages.
Gen X military recruitment ads, for example, have focused on “risk, the individual, and personal conquest,” for reasons related to the attitudes Gen X consumers tend to have.
Millennials, on the other hand, value teamwork. So marketing messages pitched to millennials have to hightlight the meaning of the choice and the teamwork.
http://millennialmarketing.com/2010/09/the-generational-culture-gap/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MillennialMktg+%28Millennial+Marketing%29&utm_content=Google+Reader
Wednesday, September 1, 2010
The Generational Culture Gap: Marketing Implications
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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