Social networks generate very-large numbers of pageviews and longer times on site than other sites, which has made them attractive for advertisers. But some say social networks actually aren't like traditional media, meaning traditional advertising and campaigns might not work as people think they will.
The gist of the argument is that social networks are about users communicating with other users, making marketing messages a bit of an intrusion.
None of that seems to be slowing advertiser interest, though.
link
Wednesday, September 1, 2010
Social Commerce: In Friends We Trust
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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