Monday, September 6, 2010

Mobile and TV are the Growth Areas for U.K. Internet Users

Mobile web use and television are sharply growing new activities for U.K. Internet users.

Some 31 percent of U.K. web users said they went online using mobile phone in 2010, compared to 23 percent in 2009, eMarketer reports. Among younger users (ages 16 to 24), an estimated 44 percent browse the internet on their phones. In addition, researchers reported, 2.7 million people used wireless hot-spots in early 2010.

TV also is a growing application, with roughly 17 million people streaming television content from the web. The U.K. Office for National Statistics recently found that 52 percent of male web users had used video-on-demand services like the BBC iPlayer and Channel 4’s 4oD, compared to 23 percent of women.

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