While the two channels are complementary ones that should tie together in multichannel campaigns, the campaign that simply mimics an email strategy in mobile will fail.
Monday, September 13, 2010
Text Campaigns are About Immediacy, Email Less So, Exec Says
Immediacy is what differentiates text message marketing from its email counterpart, according to an ExactTarget executive.
While the two channels are complementary ones that should tie together in multichannel campaigns, the campaign that simply mimics an email strategy in mobile will fail.
While the two channels are complementary ones that should tie together in multichannel campaigns, the campaign that simply mimics an email strategy in mobile will fail.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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