While the two channels are complementary ones that should tie together in multichannel campaigns, the campaign that simply mimics an email strategy in mobile will fail.
Monday, September 13, 2010
Text Campaigns are About Immediacy, Email Less So, Exec Says
Immediacy is what differentiates text message marketing from its email counterpart, according to an ExactTarget executive.
While the two channels are complementary ones that should tie together in multichannel campaigns, the campaign that simply mimics an email strategy in mobile will fail.
While the two channels are complementary ones that should tie together in multichannel campaigns, the campaign that simply mimics an email strategy in mobile will fail.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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