A recent survey of 113 marketing executives confirms the current pattern of marketing channels. Display advertising, email marketing, search engine optimization, social media and online listings, plus paid search, are typical marketing venues.
Mobile advertising and applications, paid social media and game marketing are the emerging categories, Forrester Research finds.
Perhaps the most surprising finding is the 45 percent use of social media such as blogs, podcasts, widgets and discussion forums. Not so long ago, those were "emerging" and "experimental" channels.
These days, it is mobile apps and advertising and paid social media which seem poised to make the move from "experimental and emerging" status to "mainstream" levels of use.
Saturday, October 16, 2010
Established and Emerging Marketing Channels
Labels:
digital media,
marketing,
mobile marketing,
social media
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
More Computation, Not Data Center Energy Consumption is the Real Issue
Many observers raise key concerns about power consumption of data centers in the era of artificial intelligence. According to a study by t...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Who gets to use spectrum, and concerns about interference from other users, now appears to be an issue for Google’s Project Loon in India. ...
No comments:
Post a Comment