A recent survey of 113 marketing executives confirms the current pattern of marketing channels. Display advertising, email marketing, search engine optimization, social media and online listings, plus paid search, are typical marketing venues.
Mobile advertising and applications, paid social media and game marketing are the emerging categories, Forrester Research finds.
Perhaps the most surprising finding is the 45 percent use of social media such as blogs, podcasts, widgets and discussion forums. Not so long ago, those were "emerging" and "experimental" channels.
These days, it is mobile apps and advertising and paid social media which seem poised to make the move from "experimental and emerging" status to "mainstream" levels of use.
Saturday, October 16, 2010
Established and Emerging Marketing Channels
Labels:
digital media,
marketing,
mobile marketing,
social media
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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