Online communities and video seem to be the two "emerging" marketing channels marketers at companies with at least 200 employees are using now, or planning to deploy soon, a survey of 133 executives by Forrester Research suggests.
But a fairly broad range of mobile channels seem poised to get more attention.
Among them are location-based services, mobile social networks, mobile search, mobile web sites, text and multimedia messaging and mobile video.
Saturday, October 16, 2010
Online and Video are Biggest "Emerging" Channels, but Mobile Follows
Labels:
mobile marketing,
social marketing,
video marketing
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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