Saturday, October 16, 2010

Online and Video are Biggest "Emerging" Channels, but Mobile Follows

Online communities and video seem to be the two "emerging" marketing channels marketers at companies with at least 200 employees are using now, or planning to deploy soon, a survey of 133 executives by Forrester Research suggests.

But a fairly broad range of mobile channels seem poised to get more attention.

Among them are location-based services, mobile social networks, mobile search, mobile web sites, text and multimedia messaging and mobile video.

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Are Americans 50% to 70% Less Social Than They Used to Be?

Social isolation seems to be a growing problem, a study by DDB Needham suggests. Between 1975 and 1998, the share of Americans who gave or a...