Monday, November 29, 2010

Generation Y Chooses the Mobile Web

Most 18 to 27 year-old Opera Mini users use their mobile phones to browse the Web more often than they use a desktop or laptop computer for the same purpose, according to the results from a survey released today by Opera, the web browser company.

In Nigeria, South Africa, and Indonesia, over 90 percent of Millennial-age users said they use their mobile phones more than desktop or laptop computers to access the Internet.

Looking at the top handsets used by Opera Mini users in those countries, we notice fewer smartphones (compared to the Poland, Germany, the United States, and Brazil). This result challenges to the long-standing belief that smartphone uptake will be the major driver of mobile web usage globally.

The findings are published in Opera's State of the Mobile Web report. The full report is available from http://www.opera.com/smw/.

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