The Harris Poll surveyed 2,258 adults surveyed online between September 1 and 3, 2010 by Harris Interactive.
When asked if, over the past year, the amount of time spent doing various activities online has changed, one quarter of online adults say that they have increased their time spent shopping (24 percent) online, as well as their time spent reading product reviews (25 percent).
The age differences here may indicate this trend will continue, as approximately three in ten younger online adults, aged 18 to 34, say they have increased time spent doing both of these activities (30 percent and 28 percent, respectively), compared to fewer than a quarter older online adults, 55 and up, who say the same (22 percent and 23 percent, respectively).
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