The number of U.S. households paying for TV subscriptions is falling outside the largest TV markets, and growing in the biggest markets, a new analysis by MediaBiz suggests.
Between the first and third quarters of this year, 335,000 fewer homes out of 100 million subscribed to TV service from a cable, satellite or telecom company, according to research firm SNL Kagan.
But the latest local data show that subscriber drops have largely fallen outside the biggest markets. The 10 biggest media markets collectively saw their number of TV subscribers grow by 125,000 from the first quarter to the second quarter, while the rest of the country lost 279,000 between those two periods, according to MediaBiz.
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