Friday, November 26, 2010

Orange claims major benefits from HD Voice - Rethink Wireless

The jury is still out on whether high-definition voice provides enough real user value to alter end user behavior.

The main exception is Orange, which is an enthusiastic supporter, and the carrier claims the service gets customer satisfaction ratings of 90 percent, helping boost average revenue per user and reduce churn.

That example might suggest that HD voice primarily will find its initial niche in the mobile market, rather than the fixed-voice market.

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