Video Aids E-Commerce

Web visitors are able to process information up to 30 percent more rapidly when it’s provided in a combination of video and text, rather than text alone. Additionally, 65 percent of users might be "visual learners," and more likely to digest information and learn from it, in a visual form. Most types of ecommerce, notably apparel and products suited to emotional and personal tastes, excel with visual additions.

A comScore study revealed that when video was included in the shopping experience, visitors were 64% more likely to purchase than without it, and stayed on the site for an additional two minutes.

3 Important Ecommerce Trends To Watch