One can argue the campaigns are driven, in part, by the "how it looks" angle. The advertisers want to be seen as forward-thinking, smart, and cutting-edge. None of those are bad reasons for using the iAd network at this point.
The publicity and "we're leaders" aura is a big reason that a lot of these big deals happen in the first place, even if they do drive some sales, too. But driving sales probably isn't the main reason many of these brands have signed up with iAd.
The publicity and "we're leaders" aura is a big reason that a lot of these big deals happen in the first place, even if they do drive some sales, too. But driving sales probably isn't the main reason many of these brands have signed up with iAd.
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