According to the survey, 58 percent of light data users said they would change carriers to get an unlimited data plan. Among the highest data users, that figure rose to 67 percent. 'Customers generally have strongly negative perceptions about UBP, and these are often not correlated with self-interest,' Bernstein analyst Craig Moffet said in a research note, referring to usage-based pricing.
Friday, November 19, 2010
Consumers Prefer Unlimited Plans
Mobile subscribers in the United States prefer unlimited data plans, according to a newly released survey conducted by analyst firm Sanford C. Bernstein and Co.
According to the survey, 58 percent of light data users said they would change carriers to get an unlimited data plan. Among the highest data users, that figure rose to 67 percent. 'Customers generally have strongly negative perceptions about UBP, and these are often not correlated with self-interest,' Bernstein analyst Craig Moffet said in a research note, referring to usage-based pricing.
According to the survey, 58 percent of light data users said they would change carriers to get an unlimited data plan. Among the highest data users, that figure rose to 67 percent. 'Customers generally have strongly negative perceptions about UBP, and these are often not correlated with self-interest,' Bernstein analyst Craig Moffet said in a research note, referring to usage-based pricing.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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