Thursday, November 18, 2010

MMS to Generate $31.5 Billion in Revenue in 2010

Multimedia message service (MMS), often cited as a failure, is said to have generated $27 billion in global revenues in 2009. Portio Research researchers say that is equivalent to what SMS was generating about five years ago.

Most of that revenue is generated by people sending pictures and videos from their mobile phones, it appears.

Syniverse Technologies, for example, posted 128 percent organic growth in MMS traffic year over year, in the third quarter of 2010.

In terms of total peer-to-peer (P2P) messages, which include MMS and short message service (SMS), Syniverse moved an average of 1.6 billion messages per day during third quarter 2010, with overall P2P volumes up 35 percent versus third quarter 2009. That average is the equivalent of 1.1 million messages every minute or 18,519 per second across mobile service providers worldwide. The company has processed more than one trillion P2P messages since 2007.

MMS is projected to generate $31.5 billion in revenue by the end of 2010, making MMS the second most successful messaging service, behind SMS, in revenue terms until end-2014.

In 2009, worldwide MMS revenue saw a year-on-year increase of over 22 percent; worldwide MMS traffic in 2009 achieved year-over-year growth of 48 percent.

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