Tuesday, November 23, 2010

"Finding Stores" is Top Use for Location Services

When searching for local content, 61 percent say that finding store locations is the most valuable feature of location-based media, says JiWire.

(Click on image for larger view)

About 89 percent of respondents to a recent JiWire survey say they likely will use location-based apps and services during the Christmas shopping season.

Some 36 percent plan to use location-based services to find product reviews while 33 percent plan to discover current inventory at nearby stores. About 26 percent plan to connect with social networks through location-based features.

On average, 30 percent are willing to travel more than five miles to redeem a mobile coupon.

at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Will AI Disrupt "Routine" or "Complex" Business Functions and Job Roles?

One of the emerging paradoxes of artificial intelligence is that its greatest value for business processes includes both processes that are ...