"Finding Stores" is Top Use for Location Services

When searching for local content, 61 percent say that finding store locations is the most valuable feature of location-based media, says JiWire.

(Click on image for larger view)

About 89 percent of respondents to a recent JiWire survey say they likely will use location-based apps and services during the Christmas shopping season.

Some 36 percent plan to use location-based services to find product reviews while 33 percent plan to discover current inventory at nearby stores. About 26 percent plan to connect with social networks through location-based features.

On average, 30 percent are willing to travel more than five miles to redeem a mobile coupon.

Media Center - JiWire.com