Thursday, November 18, 2010

Mobile Now Meditates the Majority of Digital Experiences

T"he majority of the world's digital experiences now happen through mobile devices linked by wireless networks," says MEX founder Marek Pawlowski.

It is this untethered medium that is defining future trends in user behavior, sweeping away the legacy of interaction methods established for fixed computing scenarios, he argues. In other words, "touch" is emerging as the preferred interface for content consumption, though mice and keyboards still are required for content creation. But since most people primarily consume content, rather than create it, the change suggests a reason why tablet devices have proven they have a new niche in the computing devices market.

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What Declining Industry Can Afford to Alienate Half its Customers?

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