Groupon Turned Down $6 Billion, Thinks it is Worth t $15 Billion

Groupon, the social buying site that rejected a $6 billion offer from Google, is pushing ahead with plans for its initial public offering, a debut that could value the company at $15 billion or more. That would be a high multiple for a company with perhaps $1 billion of revenue.

Many have speculated that a new Internet bubble is forming. Of course, bubbles build and then burst with no warning, sometimes leading to a loss of 99 percent of equity value. That is not likely "this time around," as firms generally have some basis in revenue reality.

But whether you think a new Internet bubble is forming, or not, valuations and interest are much higher than at any point in the last five to 10 years. So we are likely to see a rush to go public. Inevitably, insiders will do well. It isn't so clear how well the public investors will do, given the passage of some time.

With I.P.O., Groupon Is Said to Value Itself at $15 Billion - NYTimes.com