The research also re-affirms that the Internet is the main media source of information for Hispanics when researching information about any service or product.
For example, Hispanics are more responsive to targeted ads with 37 percent saying they would likely respond to them vs. 30 percent for non-Hispanics.
Some 35 percent of Hispanics compared to 27 percent of non-Hispanics said they are more open to advertising on sites where they read or contribute user generated comments.
Some 37 percent of Hispanics, compared to 25 percent of non-Hispanics enjoy the interactivity of online video ads, and the ability of obtaining additional information which is unavailable through a traditional TV ad.
Furthermore, 36 percent of Hispanics, compared to 24 percent of non-Hispanics claim that Internet advertising has motivated them to visit a retail establishment while 35 percent of Hispanics, compared to 25 percent of non-Hispanics are likely to attend movies based on their online campaigns.
The study also shows Hispanics are more open and willing to explore new technology presumably to stay up to speed with trends. In addition, these initiatives are likely to enhance their perception of the brand with 60 percent of Hispanics, compared to 42 percent of non-Hispanics saying that they react positively to I-Pad demonstrations, virtual shoppers, mobile coupons, live streamings and others.
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