Tuesday, January 11, 2011

Klout says it can Measure "Influence"

Measurement is why marketeers like online, mobile and other Internet-mediated advertising and marketing channels. Klout now claims it can use the same tools to measure influence.

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AI ROI: Efficiency First, Effectiveness Longer Term

The distinction between efficiency and effectiveness is a foundational dichotomy in organizational life, and adoption of artificial intellig...