Tuesday, January 11, 2011

NFC Explosion Sets Stage for Mobile Payments Growth

Technology by itself does not always enable creation of new markets. But technology often is required for such new markets to form. If so, then the growth of near field communications capability in mobile phones is going to create the underpinning for a new mobile payments business, though many would not be at all surprised if mobile advertising, promotion and marketing emerged as a key driver of the value proposition for users.

Worldwide shipments of cell phones with built-in NFC capability will rise to 220.1 million units in 2014, up by a factor of four from 52.6 million in 2010. In 2014, 13 percent of cell phones shipped will integrate NFC, up from 4.1 percent in 2010, according to researchers at iSuppli

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