Thursday, February 24, 2011

13 Percent of Immigrant Americans Own Tablets

Some 13 percent of immigrant Americans already own a tablet, representing approximately five million users, a study by Rebtel has found. The results were based on 1,340 responses from immigrants residing in the United States, which represent a consumer segment of approximately 38 million consumers. By way of comparison, Nielsen says only four percent of all Americans own a tablet.

French Americans claim the highest percentage of tablet owners (17 percent), followed by Mexican-Americans (15 percent), Nigerian-Americans, and Ghana-Americans at 14 percent respectively rounded out by Ethiopian-Americans at eight percent and Cuban-Americans at seven percent.

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