Monday, February 21, 2011

Teens Text Because it is Faster than Voice, Also More Fun

It would come as no surprise that teens and many younger users have a preference for texting rather than calling. In 2010 a Nielsen survey suggested that the overwhelming reason SMS resonates with teens is that it is easier than making voice calls.

About 22 percent of teens surveyed said texting was easier than making a call, while 20 percent said it also was faster than making a voice call. Voice activity has decreased 14 percent among teens, who average 646 minutes talking on the phone per month.


While voice consumption rises and peaks at age 24, only adults over 55 talk less than teens. Teen females, who are more social with their phones, average about 753 minutes per month, while males use around 525 minutes.

In 2009, teens texted instead of calling because it was fun. They still think it is fun. But beyond that, it also seems to be seen as a better way to communicate.

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