Tuesday, February 22, 2011

Why is NCR Renting DVDs?

You might have seen Blockbuster DVD rental kiosks in grocery stores. Those kiosks actually are owned by NCR. You might wonder why NCR is in that business. Basically, NCR is doing so as a way of increasing demand for its automated terminals, and to gain operating knowledge that could be helpful as NCR attempts to create new uses for automated terminals.

Today NCR makes most of its money from automated teller machines and retail checkout systems. Nobody knows yet how much more that might change in the future, but observers might point to substantial use of retail kiosks in Japan, for example, as pointing to the possibility that consumers might want to buy a broader array of products from kiosks in the future.

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