Wednesday, February 23, 2011

Apple Cuts Minimum iAd Price

Apple's iAd platfrom started out with a $1 million minimum advertiser commitment. Now iAd campaigns can be bought for $500,000. One can argue the move makes iAd available to smaller advertisers or campaigns. One might also argue that the move suggests some resistance to the original prices.

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A World Where "Answers" are the Issue, Not "Search" Results

The replacement of traditional search with language model “answers” shifts the internet from a link-based content ecosystem to a world where...