Monday, February 28, 2011

Seniors Bigger on Mobiles than PCs

Seniors (those over 65)traditionally have lagged younger users in terms of Internet and mobile adoption, but the mobile gap is no longer huge, and the Internet gap likely will continue to close as Boomers replace their parents in the "senior" demographic.

US Senior* vs. Total Internet User Penetration, 2010-2015 (% of population in each group)

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