Monday, February 21, 2011

Will Tablets Disrupt Linear TV?

Screen size typically affects the amount of consumption by any single viewer. During last year’s World Cup coverage, MobiTV said that viewers watching coverage on devices with five-inch screens watched an average of 118.2 average minutes of coverage; four-inch screen users watched 102.2 minutes; three-inch screen users, an average of 67.4 minutes; and two-inch screen users watched 61.1 minutes.

That raises the obvious question of how much more users will watch when they are using tablets with very-large screens, in a mobile context. One would assume viewing would increase.



MobiTV seems to think tablets also will create an opportunity for cross-platform entertainment video viewing, including smartphone TV, time shifting, recording and playing back content on tablets, PCs, and the main living room TV.
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