Friday, February 25, 2011

OneRiot Launches Social Ad Targeting for Mobiles

OneRiot has launched what it believes is the world’s first social targeting service for mobile ads. OneRiot now enables advertisers to reach targeted audience segments on mobile devices.

Segmentation and targeting are based on factors such as audience interest profiles, demographics, social influence and realtime conversations.

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Diversity of Thought is What Matters for Decision Making Advantages

Lots of studies of intellectual diversity suggest it helps with decision making. Conversely, one might argue, if all the members of a team, ...