According to the research, 42 percent are online, 29 percent are talking on cellphones or mobile devices, and 26 percent are sending instant messages or text messages.
That might suggest to some that TV simply is not as engaging as it once was.
Friday, February 25, 2011
75% of TV Viewers Now are Multitasking
Deloitte’s latest survey of media habits indicates that nearly three quarters of American consumers are multitasking while watching TV.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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