Friday, February 25, 2011

Skype Angles for More Share of Outbound Landline Calls

"Skype To Go" has been available for some time, but Skype now is positioning the service as a way to provide lower-cost calling from landline phones or mobile phones.

"You don’t need an Internet connection, and you don’t need to be in a 3G coverage area," Skype says. "Let’s say your aunt lives in Australia and you live in New York. Simply give us your aunt’s number in Australia, and we’ll convert it into a unique Skype To Go number with a New York area code."

"Then, all you need to do is call this number from your mobile or landline, and you can talk right away to your aunt in Australia at Skype’s amazing rates," Skype says.

Perhaps oddly, many such applications now are marketed as "communications as a service." It is odd because legacy communications always was a service. What is new is the ability for applications to provide that utility. But sometimes those application-based approaches are marketed as new "X as a service." In many cases, these new application or "over the top" approaches also were services, before. "Communications as a service" is a Non sequitur.

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