Among online merchants who are able to track the transactions, sales have increased an average of 18 percent since adding PayPal’s Express Checkout service. Eight in ten (83 percent) merchants have noticed a bump in sales, while just 17 percent say they haven’t noticed an increase.
Eight in ten (84 percent) of those who noticed an increase in sales say it happened within the first 3 months after offering PayPal. Others say it took four to six months (eight percent) or longer (eight percent) before they noticed an increase in sales.
Since offering PayPal, merchants claim that 22 percent of their total revenue comes from PayPal’s Express Checkout. In fact, 25 percent of revenue coming from new customers is channeled through PayPal’s Express Checkout, suggesting that this payment method is helping to secure new business as well as retain existing clients.
The study was conducted by Ipsos Public Affairs.
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