Groupon Now to Launch, Deals on the Move

"Groupon Now," a new feature GroupOn will launch soon, will extend Groupon's activities in the mobile promotion and local advertising business, with a huge "geo-location" angle.

Groupon Now will show two simple buttons that likely will have huge impact on the local restaurant trade and local shopping.
The two buttons: "I'm Hungry" and "I'm Bored."

As you might guess, there are huge implications for "liquidity" of information and deals. People will be offered deals at places that satisfy "hunger," right in the immediate area, or offer diversions when a person has free time and wants something to do.

Are Four Words Worth $25 Billion for Groupon? - BusinessWeek: