Home-based businesses grew an estimated 11 percent in 2010, analysts at AMI-Partners say, based in large part on people finding themselves laid off from larger enterprises, the research company says.
“What’s interesting is that 80% of those who became HBBs because of downsizing from a larger company,” says Jessica Efta, AMI-Partners manager. “They do not plan to return to the corporate workforce."
That should have implications for sales of products and services to small business customers, since the number of such entities has grown significantly over the past year.
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