Thursday, March 10, 2011

Kenyan Farmers Use Mobiles for Crop Insurance

Farmers in Kenya while purchasing seed and fertilizer for their crops can, at the same time, use their cell phones to scan a bar code on the products to purchase weather related crop failure insurance. They receive weather advisories on the same devises. Ultimately, if the rains are not sufficient or abundantly destructive they will receive payouts on those devises.



There are no forms to fill out nor claims to file. The entire system is automated on their mobile phones. This insurance scheme is the result of a partnership between UAP Insurance Company of Kenya, Safaricom Ltd., and two crop input providers (MEA Fertilizers and Syngenta Foundation for Sustainable Agriculture seed supplier).

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