Friday, March 18, 2011

Mobile Cloud-Based Music Streaming Services: 95% Growth Rate to 2016

“The number of subscribers to mobile music streaming services is expected to approach 5.9 million by the end of this year,” says Aapo Markkanen, ABI Research analyst. He believes there will be 161 million subscribers in 2016, representing a compound annual growth rate of nearly 95 percent. Sometime in 2012 the Asia-Pacific area will become the largest regional market for mobile music streaming, he argues.

But he also says rewards might be unevenly distributed. The biggest winners from these developments are likely to be consumers and online distributors such as Rhapsody, Melon and Spotify.

Record labels, producers and other middlemen whose businesses have been shaken by content piracy also stand to gain from streaming services as they have an opportunity to monetize a lot of consumption that would otherwise take place outside their revenue base.

For musical artists, there are both positives and negatives: it will be more difficult to make a living by selling recorded music, but the barriers to wide product distribution will fall fast.

Those predictions show the complexity of evolving business ecosystems for content. In this case, distributors and some content owners might gain, almost across the board, but independent content producers might suffer. In other content segments, you might see different patterns.

1 comment:

Streaming Services said...

Mobile cloud music services examine specifically from the mobile perspective. It includes descriptions of available services, analyses of market drivers. It also provides forecasts of revenues, customer bases and price points for mobile music streaming subscriptions. Thanks...

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