"Normalizing Messages" is an Opportunity for Somebody

"In the future, my part of the cloud will get a message to a friend's part of the cloud by whichever method works best, and I will not even know which way it went," argues Wall Street Journal writer Matt Ridley.

"The distinction between a newspaper column and a blog will dissolve, as will the difference between a book and an e-book," he argues.

Such normalization of message formats is something mobile and fixed-line communications providers have had to do routinely in the past. The difference these days is that a robust normalization system would have to involve some serious cooperation between at least some leading carriers and some leading application providers.

Microchips Are Old Hat. Will Tweets Be Far Behind? | Mind & Matter - WSJ.com