Saturday, March 19, 2011

Online Local Advertising Will Be Bigger than Newspaper Local Advertising in 2015

Here's just one more look at how revenues have shifted, and are shifting, in the local advertising business in the United States.

Newspapers traditionally have been the single-biggest provider. But online has grown enormously since 1995, when the online local advertising business did not even exist.

By 2015, Borrell Associates predicts, Internet advertising, including both online and mobile, will be bigger than newspaper local advertising.
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4 comments:

Anonymous said...

Hi. What are some examples of "online" local advertising ?

March 21, 2011 at 6:07:00 PM MDT
Gary Kim said...

Groupon, Living Social, coupons sent to a mobile phone by text message or mobile web, location-based messages sent contextually when a user is near a retail location all are examples.

March 22, 2011 at 6:59:00 AM MDT
Gary Kim said...

Groupon, Living Social, coupons sent to a mobile phone by text message or mobile web, location-based messages sent contextually when a user is near a retail location all are examples.

March 22, 2011 at 6:59:00 AM MDT
Anonymous said...

Thanks!!

March 22, 2011 at 11:50:00 AM MDT

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