Here's just one more look at how revenues have shifted, and are shifting, in the local advertising business in the United States.
Newspapers traditionally have been the single-biggest provider. But online has grown enormously since 1995, when the online local advertising business did not even exist.
By 2015, Borrell Associates predicts, Internet advertising, including both online and mobile, will be bigger than newspaper local advertising.
Saturday, March 19, 2011
Online Local Advertising Will Be Bigger than Newspaper Local Advertising in 2015
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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4 comments:
Hi. What are some examples of "online" local advertising ?
Groupon, Living Social, coupons sent to a mobile phone by text message or mobile web, location-based messages sent contextually when a user is near a retail location all are examples.
Groupon, Living Social, coupons sent to a mobile phone by text message or mobile web, location-based messages sent contextually when a user is near a retail location all are examples.
Thanks!!
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