StumbleUpon Unveils "Paid Discovery"

Content discovery engine StumbleUpon has launched a new ad platform called StumbleUpon "Paid Discovery." Where the original Stumble ad model was primarily targeted to getting traffic for publishers, StumbleUpon Paid Discovery is aimed at bigger brands, such as movie studios promoting a movie or NFL teams promoting themselves.

Paid Discovery ads (which can range in format from websites, videos to mobile sites etc) will show up in a Stumbler’s stream without them having to click on a banner or other kind of intermediary mechanism. Advertisers will be able to target ads using about 500 different topics and demographics like age, gender and location as well as by mobile platorm.

Users also will be able to rate the quality of the ads, and more upvotes means additional (free) traffic.

Paid Discovery plans to charge advertisers .10 or .25 per unique user depending on when the ad is served.

StumbleUpon Unveils Paid Discovery, Its New “No Click” Ad Platform