Thursday, March 17, 2011

What Business is 'Deal a Day' Part of?

Some new mobile-related markets are so new it is hard to describe them. Groupon and LivingSocial might be called "social shopping, group shopping, mobile coupon, location based services, local advertising, deal a day, mobile offers or mobile commerce," for example.

There probably are other ways to describe programs that offer limited-time promotions, typically with a mobile component, at local merchant locations. Some might call them all "geo-social" applications.

BIA/Kelsey refers to the new market as "deal-a-day offers," and estimates growth from $873 million in 2010 to $3.9 billion in 2015, representing a 35.1 percent compound annual growth rate.

But the firm also says the deal a day market could grow to as much as $6.1 billion by 2015 (47.4 percent CAGR), while a very conservative outlook pegs the space at $2.1 billion (19.7 percent CAGR).

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