Mobile Shopping Search Grows 181% in U.K.

In the first quarter of 2011, total retail search volumes grew by 29 percent compared with the first quarter of 2010, the British Retail Consortium reports, while mobile retail search traffic grew by 181 percent over the same period.

Mobile searches accounted for 11 percent of total retail searches in the first quarter of 2011, the BRC says.

Retail searches grew fastest for multi-channel retailers, usually those using physical stores and the internet, with search growth of 42 percent, year over year. Searches for online-only retailers grew 19 percent, year over year.

The number of overseas consumers searching for U.K. retailers grew by 27 percent in the first quarter of 2011, year over year, while the number of UK consumers searching for overseas retailers grew by 21 percent in the first quarter of 2011, year over year.

same period a year earlier.

http://www.brc.org.uk/brc_show_document.asp?id=4231&moid=7379