Thursday, April 21, 2011
Nokia Will Get "Billions" From Microsoft Deal
Nokia's decision to support the Microsoft Phone operating system will mean Microsoft pays "billions" to Nokia, the companies say.
Nokia will deliver mapping, navigation, and certain location-based services to the Windows Phone ecosystem. Nokia will build innovation on top of the Windows Phone platform in areas such as imaging, while contributing expertise on hardware design and language support, and helping to drive the development of the Windows Phone platform.
Microsoft will provide Bing search services across the Nokia device portfolio as well as contributing assets and expertise in productivity, advertising, gaming and social media. The combination of navigation with advertising and search will enable better monetization of Nokia’s navigation assets and completely new forms of advertising revenue, the companies believe.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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