Friday, April 15, 2011

On the Go Ad Exposures: More than Phones and Tablets

For most of us, on-the-go media consumption is mostly about smart phones and tablets. But there also is growing place-based media exposure as well. Viewer exposure to advertising at 12 monitored bars, restaurants, airports, hotels, retail stores and other place-based venues in the last quarter of 2010 was up nearly 250 percent, compared to the eight location-based networks measured that same period one year ago.
For the fourth quarter of 2010, that translates to more than 500 million gross minute exposures per month.
Exposures Per Visit, P18+
VENUECOMPANY“Q4 2010 (P18+)
Visits
Exposures
per Visit
Total Exposures (P18+)
RetailBest Buy29,269,628129,269,628
AirportsCNN Airport Network17,788,9661.322,660,178
Health ClubsZoom Fitness16,699,3651.830,342,746
Gas StationsOutcast/PumpTop16,601,527116,601,526
Bars & RestaurantsTouchTunes Interactive Networks14,980,01615.2228,104,737
RestaurantsindoorDIRECT13,005,969113,005,969
HotelsThe Hotel Networks10,415,4752.829,104,737
Bars & RestaurantsTargetCast10,157,1475.151,591,435
Health ClubsRMG Fitness10,036,6631.515,205,544
Health ClubsOutcast: Health Club Media Network5,357,4252.714,206,215
StadiumsAccess 360-AMNTV3,747,80511.39,393,868
Bars & RestaurantsAMI1,808,6005.242,325,398
TOTAL149,868,586501,811,981
Source: The Nielsen Company

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