Online Video Usage Up 45%

Online video usage in the United States has grown considerably from the same time last year as time spent viewing video on PCs of all types from home and work locations increased by 45 percent, according to Nielsen.

The number of unique online video viewers only increased by three percent from last January 2010, though.

One might conclude from those statistics that most people who see value in online video already are watching it, and watching lots more, while people who do not see the value are not adopting the behavior.
Among viewers who do watch online video, users streamed 28 percent more video and spent 45 percent more time watching. Total video streams also saw significant year-over-year growth, up 31.5 percent to 14.5 billion streams.

Online video, as it turns out, is like any other application. Not everybody sees the value. But those who do find it valuable are increasing their consumption.

January 2011: Online Video Usage Up 45% | Nielsen Wire