| Online Advertising Reach in the United Kingdom
March 2011 vs June 2011 Total Audience* - Home & Work Locations Source: comScore Ad Metrix**, Video Metrix** and MobiLens*** | |||||
| Online Ad Audience | |||||
| Mar-11 | Jun-11 | % Change in Unique Audience | |||
| Unique Audience (000) | % Reach | Unique Audience (000) | % Reach | ||
| Exposed | |||||
| Fixed Line Internet Audience: Exposed to Display Ads | 39,683 | 96.1% | 40,020 | 95.3% | 0.8% |
| Online Video Audience: Exposed to Video Ads | 18,446 | 54.9% | 21,233 | 63.1% | 15.1% |
| Recalled | |||||
| Smartphone Audience: Recall Seeing Web/App Ads | 4,240 | 21.4% | 5,415 | 25.4% | 27.7%
|
Thursday, September 1, 2011
Mobile and Video Emerge As Significant Online Ad Platforms in the U.K.
Mobile and video advertising is gaining traction, reaching a sizeable percentage of the total U.K. audience, comScore says. In June 2011, 63.1 percent of online video viewers in the United Kingdom were exposed to video ads. Among the total number of smartphone users in the same time period, 25 percent recalled seeing an ad while browsing the Internet or using an application on their devices. In comparison, 95 percent of fixed line Internet users were exposed to online display advertising.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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