Mobile and Video Emerge As Significant Online Ad Platforms in the U.K.

Mobile and video advertising is gaining traction, reaching a sizeable percentage of the total U.K. audience, comScore says. In June 2011, 63.1 percent of online video viewers in the United Kingdom were exposed to video ads. Among the total number of smartphone users in the same time period, 25 percent recalled seeing an ad while browsing the Internet or using an application on their devices. In comparison, 95 percent of fixed line Internet users were exposed to online display advertising.

Mobile and Video Emerge As Significant Online Ad Platforms in the UK

Online Advertising Reach in the United Kingdom March 2011 vs June 2011 Total Audience* - Home & Work Locations Source: comScore Ad Metrix**, Video Metrix** and MobiLens***
	Online Ad Audience
	Mar-11		Jun-11		% Change in Unique Audience
	Unique Audience (000)	% Reach	Unique Audience (000)	% Reach
Exposed
Fixed Line Internet Audience: Exposed to Display Ads	39,683	96.1%	40,020	95.3%	0.8%
Online Video Audience: Exposed to Video Ads	18,446	54.9%	21,233	63.1%	15.1%
Recalled
Smartphone Audience: Recall Seeing Web/App Ads	4,240	21.4%	5,415	25.4%	27.7%