Thursday, September 1, 2011

Mobile App Consumption Now Exceeds Desktop and Mobile Web Consumption



Daily time spent by users with mobile apps now surpasses desktop and mobile web consumption, Flurry has reported. Mobile app use rivals desktop

Looking at mobile Web usage, users spend more than 2.5 hours a day interacting with Web content on their mobile devices.

When will mobile usage exceed desktop?

Peak mobile engagement with Web resources seems to mirror that of desktop PCs, namely that usage peaks in the early evening.

Like PC usage, which occurs nearly all hours when people are awake, mobile Web usage happens all day long. Usage pattern similar on desk, mobile




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