People are spending slightly less time watching scheduled broadcast TV, and that they are spending more time watching streamed on-demand TV online, says Ericsson.
For observers anxiously awaiting any new signs of an inflection point in online video, that inflection point still hasn't occurred.
More than 44 percent of respondents surveyed on behalf of Ericsson reported watching Internet-based on-demand TV more than once per week, while about 80 percent watch broadcast TV more than once per week.
Data was collected in Australia, Austria, Brazil, China, Germany, the Netherlands, Russia, Spain, Sweden, Taiwan, the UK, the US and South Korea. In all, 22 qualitative and 13,000 quantitative interviews were conducted representing almost 400 million consumers.
The study also shows that social media usage has impacted the way we watch TV. More than 40 percent of the respondents reported using social media on various devices such as smartphones and tablets while watching TV.
Slightly More Online Video Viewing in 2011, says Ericsson
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