Social is Not About Media

A social business, then, by definition, is one which engages customers across a multitude of channels, across the entire organization, and is active in their communication and interactions. Human relations, finance, billing, accounts receivable, support and operations all have social dimensions. No group can sit idly by and say that it does not apply to them. You can no longer be indispensable to your customers for long. Your customers can always readily find an alternative. Social is about all business processes, not just marketing and promotion.

Stop thinking social media, just think social