Put another way, a "free app's business" is you; your data; your preferences, habits and interests.
A Wall Street Journal examination of 100 of the most popular Facebook apps found that some seek the email addresses, current location and sexual preference, among other details, not only of app users but also of their Facebook friends.
One Yahoo service powered by Facebook requests access to a person's religious and political leanings as a condition for using it, the Wall Street Journal found.
The most common types of information the 100 apps asked for included:
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