Monday, April 2, 2012

Retina Display Appears to Drive New iPad Sales

If Changewave survey respondents are indicative of broader buyers, the new "Retina" display on the latest Apple iPad accounts for the buyer interest. The high-definition display far outweighs other attributes consumers indicated were their favorite attributes about the latest iPad.

The High-Resolution "Retina" display was cited by 75 percent of buyers as the attribute they liked best about the device. Battery life, processor speed or faster mobile broadband ranked much lower.

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