12.5% of Western Europe Smart Phone Users Buy from Phone

Of smart phone users in France, Germany, Italy, Spain and the United Kingdom, about 12.5 percent have made a purchase from their devices during the last year, according to the comScore MobiLens service. 


The study showed that the mobile retail audience in those countries nearly doubled over the past year, with 1 in 6 smartphone users accessing online retail sites and apps on their device, comScore reports.  



Mobile Retail Activity Among Smartphone Owners
3 Month Average Ending May 2012
Total EU5 (FR, DE, IT, ES and UK) Smartphone Audience: Age 13+
Source: comScore MobiLens
Target Audience (000)% of Smartphone Audience
Total Smartphone Audience: 13+ yrs old117,609100.0%
Purchased goods or services14,55212.4%
Type of goods or services purchased  
Clothing or accessories5,0364.3%
Books (excluding e-books)3,8063.2%
Consumer electronics / household appliances3,6983.1%
Tickets3,6393.1%
Personal care / hygiene products2,4522.1%

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