Mobile service providers hope that tablet users will want to connect their tablets using the cellular network, instead of using Wi-Fi. New shared mobile data plans are intended to encourage such choices. Will it work?
Some don't believe so. The share of tablets with built-in cellular connectivity will decline over the next four years despite the expected proliferation of multi-device data plans designed to encourage their adoption, according to a new forecast by CCS insight.
The study suggests 48 percent of tablet shipments in 2011 were cellular-enabled. The firm expects the share of cellular-enabled tablets will slowly diminish to 37 percent in 2016.
"Most users do not regard cellular connectivity in tablets as a must-have, especially given the current price of tablets and mobile data subscriptions," says CCS Insight,
For most users, that is because tablets mostly are used inside the home, where a Wi-Fi connection is available.
Sunday, July 22, 2012
Do People Really Want to Use Mobile Broadband for Their Tablets?
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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